Products & Marketing

Website UX/UI Design

As product owner for this web property, I managed UX/UI refresh from ideation, to design, to development. The new UX design has led to a 7% boost in overall conversion and 28% increase in mobile conversion rate. Development of a responsive website theme in 2013 increased mobile conversion by 250% in 8 months.

Email Marketing

As owner of the business email marketing strategy, I designed and created a responsive email template based on key conversion metric. Email campaigns now outperform industry click-through and open rates. A/B testing and optimization of the template has increased email conversion by 25%.

Analytics & A/B Testing
Creative application of Google Analytics, Google Tag Manager, and Google Optimize (A/B Testing) activations has enabled me to capture critical event and behavioral statistics. These have led to data-informed strategies and content and UX optimization.
CRM Marketing
Mobile-optimized email templates for use in CRM system have increased lead conversion and customer retention
Adwords Campaigns

Adwords search, display, and display network select campaign conversions have increased 82% year over year from 2016 to 2017. Also, cost per conversion is down 35% and click through rate is up 88%. 

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